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The Art of Buying Art

by Edna Santiago, Printmaker


Buying artwork can be a thrilling and rewarding experience, as it allows you to express your personal taste and support talented and local  artists. However, it can also be a daunting task, especially for those who are new to the art world. In this essay, I will outline the key steps to consider when buying artwork, from researching and exploring different art styles to making informed decisions and building a collection that reflects your individuality.

The first step in buying artwork is to do your research. Take the time to explore different art styles, artists, and art movements. Visit galleries, attend art fairs, and browse online platforms to get a sense of what kind of art appeals to you. It helps to educate yourself about the artist's background, their technique, and the meaning behind their work. This will not only help you make informed decisions but also enhance your appreciation for the art you choose to purchase.

Once you have narrowed down your preferences, it's important to set a budget. An artists skill and creativity are celebrated with each purchase, so, determine how much you are willing to spend on artwork “that talks to you”. Remember that art prices can vary greatly depending on factors such as the artist's reputation, the medium used, and the size of the artwork. Don't be afraid to ask for advice from art experts or consult an art appraiser if you are unsure about the value of an unknown piece. Also consider rental or purchase in installments when making significant purchases for your office or home. 

Lastly, as you start building your art collection, consider the long-term investment potential of the artwork. While buying art should primarily be driven by personal enjoyment, it's worth considering the potential for the artwork to appreciate in value over time. Look for emerging artists whose work shows promise or consider investing in established artists with a proven track record. Keep your collection diverse and well-rounded, including different styles and mediums, as this will add depth and interest to your collection.

In conclusion, buying artwork is a process that requires research, budgeting, and thoughtful decision-making. By exploring different art styles, setting a budget, and considering the investment potential, you can build a collection that reflects your personal taste and brings you joy for years to come. Remember, the most important aspect of buying artwork is to choose pieces that speak to you and resonate with your individuality. Happy art hunting!



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